Abu Dhabi, November 24: UAE Exchange, the leading global remittance and exchange house based in the UAE, has won the prestigious Sheikh Khalifa Excellence Award (SKEA) under the finance category.


UAE Exchange’s Chairman Abdulla Humaid Ali Al Mazroei and MD & CEO Dr. B R Shetty received the esteemed award from the Advisor of National Security Council H H Sheikh Hassa Bin Zayed Al Nahyan at an impressive ceremony held yesterday at the Abu Dhabi National Exhibition Centre.

The Sheikh Khalifa Excellence Award, hosted by Abu Dhabi Chamber of Commerce and Industry, has been designed to recognize organizations that demonstrate high performance and continuous improvement to support a healthy economy and unify their management practice in a balanced holistic model. SKEA uses the EFQM (European Foundation for Quality Management) Model to assess the participating entities and the winners are the ones who have successfully implemented the parameters as recommended by the Model.

Using the EFQM excellence model, organizations will be able to identify areas of strengths and improvement across all aspects of their operations, thus, enabling the organization to focus on priorities and actions for improvement. It suggests a methodology for conducting self assessment against the international criteria for business excellence used throughout Europe and beyond.

UAE Exchange’s Chairman Abdulla Humaid Ali Al Mazroei said: “UAE Exchange, as a 30 year old organisation has always met the aspirations and expectations of its stakeholders in a balanced and proactive manner. We have always paid great attention to the quality of our products and services. This award reaffirms our commitment to deliver quality, through our reliable products and impeccable services.  It is a pleasure to know that our quest for excellence has been recognized, which provides us sustained competitive advantage. Obviously, there is considerable prestige and responsibility attached to winning the SKEA. With the entire honor that is associated with this achievement, expectations of people from us after winning the award also rise, which propels us to continue our efforts in this realm with added fervor.”

“SKEA would bolster the confidence that the customer has on our company and would go a long way in further adding qualitative improvements to our products and services,” said Dr. B R Shetty, MD & CEO of UAE Exchange, and added that “the primary objective behind going for the award was to evaluate the internal benchmarks set by our company for its various processes. We have always set high quality standards to better our systems and processes, which is why we are the leading global remittance brand today. For us quality is not a destination, but a journey towards excellence”

Y. Sudhir Kumar Shetty, COO - Global Operations of UAE Exchange, said: “It is a great honour to receive the SKEA as it would motivate us to continue improving ourselves including our systems and processes against a globally recognized set of standards. We have been pioneering new standards in the industry with diversified product and service offerings, excellent customer service, and employment of emergent technologies. This recognition shows that we are on the right track towards excellence.”

UAE Exchange has earlier won the Mohammed Bin Rashid Al Maktoum (MRM) Business Award, Dubai Quality Appreciation Program, DHDA, Sharjah HRD Award, and has been chosen as a Superbrand in UAE.