Abu Dhabi, 17 December 2017: UAE Exchange, the leading global money transfer, foreign exchange and payment solutions brand, has taken the next step in its digital journey by launching Zoey,

the brand’s virtual assistant equipped with machine learning capabilities, which interfaces with customers over an online and social platform system. As a customer centric brand, the launch of Zoey by UAE Exchange echoes the brand’s ambitious pursuit of embracing technology for service excellence.

Zoey is currently enabled on the corporate website and Facebook page of UAE Exchange. With the aim to empower customers and add value to their lives, Zoey is designed to be personable, approachable, instantly responsive and equipped to deal with common customer queries.


"Zoey is an overt expression of the brand’s efforts to up the ante on customer experience. Thanks to Artificial Intelligence and machine learning, the technology is now playing a crucial role in customer service, which has been a human fiefdom primarily. Listening to customers is critical for success, and this virtual assistant takes a step beyond by providing optimised solutions to customer queries, round the clock, thus taking customer experience to the next level," said Promoth Manghat, Chief Executive Officer, UAE Exchange Group.

At present, Zoey provides customers with the prevailing foreign exchange rates, directions to the nearest UAE Exchange branch, transaction status, option to set alerts, and answers to a host of other queries. Customers can also submit additional requests, complaints and feedback through Zoey, which becomes another touchpoint to enhance customer experience.

"We have given Zoey a distinct personality and the ability to continuously learn from interactions. More the interactions with people, the more conversant Zoey gets. Through Zoey, we want to offer our customers the same warmth and service that they experience at UAE Exchange outlets," adds Promoth.