In the dynamic online and social networking era, customer engagement takes priority. Unless effective engagement of the customers is ensured, the success of any initiative is doubtful. Hence brands are increasingly intensifying their efforts towards enhancing customer experience, and engagement is the first step towards it.

In line with this, UAE Exchange, the leading global remittance, foreign exchange and payment solutions brand, has partnered with Orixcom, the leading provider of managed IT, cloud and international connectivity services across the Middle East and Africa, for a Global Contact Centre solution.

It will enable over 15 million customers of UAE Exchange to get their queries addressed from any location around the world at any time. At present the solution will support its online remittance portal,, in Asia Pacific, Europe and USA, along with other queries connected to UAE Exchange.

Speaking on the tie-up, Promoth Manghat, Chief Executive Officer of UAE Exchange Group said: “Effective engagement with customers is key to success. Today most customers spend more time online and like to do their interactions through online channels of the brand they deal with. As a brand, we will further bolster their trust by addressing their queries online, real-time. To achieve this, we must collaborate with an expert, who shares our vision. Orixcom is an ideal partner to achieve it. We are glad to partner with Orixcom for the new solution, which will enable us to effectively interact with our growing digital customers in real time. We are sure that together we shall bring more convenience and value to our esteemed customers.”

Andrew Grenville, Chief Executive Officer of Orixcom, commented while signing the agreement: “Understanding the customer’s evolving needs and delivering as per their expectations has become imperative for brands who want to succeed and build long-term relationships with their customers. Providing IT Managed Services solutions such as the Global Contact Centre requires not only specialist operational and delivery knowledge but also a deep understanding of how networking, communications and cloud should interact for a customer’s benefit. We are delighted on our association with UAE Exchange who has aligned its business objectives with that of their customers’ needs.”

The new solution by Orixcom combines design excellence and innovative technology that not only meets immediate customer needs but retains the inherent flexibility and scalability required to support UAE Exchange in future. The customised solution also improves resource utilisation and reduces operational costs.