In a first-of-its-kind initiative, UAE Exchange, the leading global remittance, foreign exchange and payment solutions brand, celebrated its 35th anniversary by felicitating 35 of its oldest valued customers, oldest revered employees and distinguished customer service staff.

Celebrated in grandeur at The Address Dubai Mall, Dubai today, the brand acknowledged thelong term partnership with 35 of its oldest and loyal customers, who are a testimonyof the brand’s stupendous growth and quality service. The brand also acknowledged 35 of its oldest employees, who were recognised for walking that extra mile in serving the customers and contributing to the organisation in realising its vision of extendinghigh quality services to its wide range of customers.The event also witnessed the brand recognising and felicitating 35 of its service champions who were voted by customers from across the globe for providing the best quality of service. In addition, as part of its 35th anniversary, the brand engaged with its customers by presenting surprise gifts to 35 customers who came to transact at the branch across its operations globally while birthday gifts were given to those customers whose birthday fell on the brand’s anniversary date and mentioned it on the social media platform.

Commencing its operations in 1980, UAE Exchange has today grown multi-fold. The automation of operational processes, implementation of governance mechanisms and enhancing customer experience has transformed UAE Exchange into the most partnered brand. The company has also seen a huge growth in the Gulf economies, resulting in an increased surge in the migrant population over the years - from serving 300 customers a day to an average daily customer base of 400,000 globally shows the culture of customer service ingrained in the organisation.



Speaking on the occasion, Dr. B. R Shetty, Chairman, UAE Exchange said: “For UAE Exchange, our customers are our biggest inspiration and it is not possible to complete this celebration without the presence of our oldest customers. It also gives me immense pleasure to thank and congratulate our employees who have showed faith and stood by us for so many years. With the continued support of our loyal customers, employees and service champions, UAE Exchange, which began as a single premise in Abu Dhabi, has now presence in 31 countries.”

UAE Exchange has always attempted to go that extra mile in innovation, revolutionising its product to enhance customer experience, which has been the key to its growth. Its presence has increased across markets to meet the changing demographic profile of migrant workers. Over the years, UAE Exchange has infused technological innovation in its products. Today, it offers a host of services in line with the growth in sophistication of the industry.

Going forward, UAE Exchange envisions being the most admired brand in money transfer, foreign exchange and payment solutions. Toward this, various technological initiatives have been taken up. The emphasis is on complete digitalisation. All efforts are on to transform UAE Exchange into a fintech enterprise.